With a relentless curiosity and drive to change the status quo, Éva has been working since she was 14.

After studying marketing in New York, Éva returned to California and spent her early career as a legislative aide in healthcare at the California Medical Association and then pivoted to agency and in-house marketing and ecommerce roles for clients and companies including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR, and Josie Maran Cosmetics.

In 2012, she joined the early team at Everlane where she solely built out their social media, culture, and talent strategies and then went on consult on brand, web design, and social for clients including Steven Alan, Compass, and Squarespace as part of of their Circle program. In 2015, she co-founded her first company, Tinker Watches, with her husband, Ian, and designer Luke Ragno.

That same year, she converged her passion for healthcare and brand to begin the development for maude, a modern sexual wellness company built to challenge a legacy industry and serve the customer through quality, simplicity, and inclusivity.

Since its launch in April 2018, maude has been featured in Vogue, The New York Times, Fast Company, and some other 1700+ publications. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, voted one of the 45 Most Powerful Brands by WWD in 2022 and 2023, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes.

One of only 10 Latinas in consumer goods to have raised $10M+ in venture funding.*

As of June 2021, Éva has raised over $10 million in venture from funds including True Beauty Ventures, Fable Investments (Natura &Co), Access VC (Reckitt), True, RRE Ventures, CASSIUS Family, Endeavor, and angels Benjamin Millepied and Dakota Johnson, amongst others. In 2022, the company launched on Sephora’s website—one of the first sexual wellness brands ever carried online in the retailer’s 52-year history. In addition, the company announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education. In March 2023, maude became the first sexual wellness brand to be carried in Sephora stores launching in 260+ doors across the U.S.

To-date, Éva is one of only 10 Latinas to have raised over $10M in consumer goods.* She was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women (2019), WWD called her one of 2020’s and 2021’s 60 Power Players in Health and Wellness, in 2021 she was selected as one of Forbes Next 1000, in 2022 she won the CEW Female Founders Award in the company of legends Bobbi Brown and Jeanine Lobell, was selected as one of 2023’s Vogue Business 100 Innovators, and in the same year won Entrepreneur of the Year from Beauty Indepedent.

In 2023, Eva makes her curatorial debut with a Museum of Sex Miami exhibit that surveys the cultural and societal impact of restriction on the design, marketing, and distribution of sexual health products from the 1920s until today. Modern Sex: 100 Years of Design and Decency pioneers a one-of-a-kind exhibition featuring over 500 artifacts, historical media, and medical objects.

In 2024, Eva contributed to Private Lives: From the Bedroom to Social Media at the Musée des Arts Décoratifs within the Louvre. The exhibit featured maude’s products, with the brand serving as a sponsor. Maude also became the first sexual wellness brand sold in the museum’s gift shop, marking a significant milestone in the category’s recognition within cultural institutions.

In 2023, maude became the first sexual wellness brand in Sephora stores launching in 260+ doors across the U.S.

Éva was on the board of Peer Health Exchange (NYC) and sat on the Advisory Council of Women in Innovation (WIN). She is actively on the Board of Advisors for Oyster Sunday. In her off hours, she dedicates her time to helping other founders as a mentor (including Techstars NYC and Tower 28’s Clean Beauty Summer School) and through Founders’ Weekend, her online resource and offline retreat for those building companies.

In her off hours, Éva dedicates her time to helping other founders through Founders’ Weekend, her online resource and offline retreat for those building companies.

With degrees in Organizational Communications and Advertising & Marketing from CSUS and FIT, Eva continued her education as part of the pioneer class of Entrepreneurial Essentials at Harvard Business School Online in 2017.

Born in Albuquerque, Éva is a proud 17th generation New Mexican (6th generation since statehood)* and the sixth great-granddaughter of cartographer Bernardo De Miera y Pacheco. She currently lives in New York City with her husband and rescued pets. 

*Sources: Crunchbase, FamilySearch, Wikipedia